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Uniqlo asked us to curate 6 month's worth of content for their concept floor at their 311 Oxford Street store. The first piece of work was based around HeatTech, and functioned as an engaging and educational space for customers to learn about the features of the HeatTech range.
We brought the space to life using lighting and the language of thermal imaging and heating elements. This created an artificially warm space, and a platform for displaying product.
The second piece of work focussed on AIRism, which is the mirror of HeatTech in that it is designed to be worn in summer. The fabric is lightweight and breathable so we used fans and a blue colour palette to make the whole space feel cool.
Both pieces of work featured abstract window displays at street level designed to be eye catching and to encourage shoppers into the space.
Uniqlo Concept Floor