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For GAME's Christmas 2015 campaign we created an animated character - Gamer Claus. He's the god of gaming, shrouded in mystery and intrigue. Born from the world of video games, he has emerged to champion gamers everywhere. He also knows that parents and loved ones need to be charmed in order to get gamers what they want. So, he scrubs up and plays nice during his TV appearances... most of the time.
The campaign started with 3 online films showing possible origins of this enigmatic character. This was followed by a series of TV spots, including a Black Friday special. We also had YouTube Pre-Rolls celebrating upcoming big releases.