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Kettle launched their own Tortilla Chips and wanted a print campaign. Based on Kettle's heritage of 'Hand Cooked' we enlisted the help of traditional sign writer Mick Pollard to hand paint the adverts. Taking influence from Mexican street vendors, we created a sign for each flavour.
We also shot a short film to document the creation of the ads, and shine a light on the dying trade of sign writing.
Kettle launched their own Tortilla Chips and wanted a print campaign. Based on Kettle's heritage of 'Hand Cooked' we enlisted the help of traditional sign writer Mick Pollard to hand paint the adverts. Taking influence from Mexican street vendors, we created a sign for each flavour.
We also shot a short film to document the creation of the ads, and shine a light on the dying trade of sign writing.