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Kettle Chips had not advertised on TV for a number of years, but based on the success of the recent print work we had done, they decided to take the plunge. We wanted to further cement Kettle's connection to craft, and so added the line 'Lovingly Crafted'.
We wanted to make a truly 'hand made' advert, so invited back Lou Gardiner to work with a host of other craftspeople to make a dinner party from scratch. It was all captured in beautiful 35mm film by director Joanna Bailey.